September 29, 2025: Radico Khaitan Limited, India’s leading IMFL maker and the country’s No.1 vodka brand, announced the launch of Jamun SpicyMint under its Magic Moments Flavours of India portfolio.
The new variant will first hit shelves in Uttar Pradesh, followed by a phased rollout across Maharashtra, Assam, Goa, Karnataka, Rajasthan, and other states. Combining tangy jamun, refreshing mint, and a subtle spicy twist, Jamun SpicyMint is designed for young, adventurous consumers who enjoy experimenting with cocktails and premium drinking experiences.
Speaking on the launch, Amar Sinha, COO, Radico Khaitan, said:
“Having crossed the landmark of 7 million cases in FY2025 and growing at 20% in Q1 FY2026, Magic Moments continues to be India’s No.1 and the world’s 6th largest vodka brand. With our Flavours of India range, we reimagine authentic Indian tastes into contemporary vodka expressions. Jamun SpicyMint blends nostalgia with adventure, celebrating India in every sip.”
The variant will be available in 750ml, 375ml, 180ml, and pocket packs, with a 750ml bottle priced at ₹710 in Uttar Pradesh.
Radico Khaitan’s Flavours of India lineup, which already includes Alphonso Mango and Thandaai, has seen strong consumer traction. The addition of Jamun SpicyMint reinforces the company’s strategy of combining bold innovation with Indian taste traditions to strengthen its premium vodka leadership.
About Radico Khaitan
Founded in 1943 as Rampur Distillery, Radico Khaitan has grown into one of India’s largest IMFL manufacturers, with a fully organic brand portfolio including 8PM Whisky, Rampur Indian Single Malt, Jaisalmer Indian Craft Gin, Morpheus Brandy, Royal Ranthambore Whisky, and Magic Moments Vodka. The company has a total capacity of 321 million litres, operates 44 bottling units, and exports to over 100 countries.
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