October 6, 2025:
Balaji Telefilms Ltd, India’s leading entertainment powerhouse, and Eloelo Group’s Story TV, the country’s pioneering microdrama platform, have announced a strategic partnership to redefine short-form storytelling in India.
This collaboration will introduce a fresh lineup of original, mobile-first micro dramas rooted in rich Indian narratives — spanning multiple genres, languages, and themes. The alliance aims to push creative boundaries by combining Balaji’s storytelling legacy with Story TV’s tech-first digital reach, setting the stage for a new era of entertainment designed for today’s fast-scrolling audiences.
Industry Leaders Speak
Saurabh Pandey, Founder & CEO, Story TV, said:
“We’re thrilled to partner with Balaji Telefilms to reimagine India’s microdrama ecosystem. With Balaji’s creative strength and our tech-led storytelling platform, we believe micro dramas will become a $5 billion industry within the next three years. Together, we’ll make mobile-first, immersive stories a part of everyday entertainment for millions of viewers.”
Ekta Kapoor, Joint Managing Director, Balaji Telefilms Ltd., added:
“Our alliance with Story TV is a game-changer — paving the way for powerful, fast-paced storytelling that connects deeply with today’s audience. We’re excited to blend our creative heritage with Story TV’s innovative format to create bold, engaging narratives.”
Sanjay Dwivedi, Group CEO and Group CFO, Balaji Telefilms, noted:
“Balaji has always evolved with changing audience behavior. Micro dramas are the next frontier — short, impactful, and mobile-first. This partnership allows us to extend our storytelling legacy into a format that reflects the pulse of digital India.”
Redefining the Future of Entertainment
The collaboration marks a first-of-its-kind move in India’s microdrama ecosystem, where both companies will co-create short, high-impact series tailored for vertical video viewing.
With over 1 crore users, Story TV has already built a library of 300+ original microdramas, including popular titles like Mafia Don, Secret Soldier, Shaadi Ki Saza, and Hacker King.
Meanwhile, Balaji Telefilms, known for iconic series like Kyunki Saas Bhi Kabhi Bahu Thi, Kasauti Zindagi Kay, and Naagin, brings decades of storytelling excellence across television, films, and OTT platforms. Together, they aim to make microdramas a mainstream storytelling medium in India.
About Story TV
Launched in 2025 by the Eloelo Group, Story TV is India’s leading microdrama platform built for mobile-first, vertical viewing. With 1 crore+ users, 300+ originals, and a growing slate of culturally resonant stories, it’s redefining short-form entertainment in India.
What are micro dramas?
Short, vertical-format video episodes (typically under a minute) designed for mobile viewing with fast-paced storytelling.
How big is the microdrama market expected to become?
According to Story TV CEO Saurabh Pandey, it could become a $5 billion market within three years.
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